Karisma Content Club #4: How To Build Authority (Masterclass w/ Alex Tkachenko)
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Content Club is back, and this one is bigger.
We're bringing in an outside voice, taking a proper space for it and filming the whole session.
This Session: How to Build Authority
You know your field better than most of the people who get asked to speak about it.
You've done the work, you have the scars, you could hold a stage for an hour without notes. And the invitation goes to someone with half your track record and twice your signal.
Authority is not something you earn quietly and wait to be noticed for. It gets built on purpose, with a few assets that keep making your case in conversations you are not part of.
Where we're headed:
Credibility and visibility are two different problems. Most founders solve one and wonder why nothing moves.
The assets that compound. A body of work, a signature idea, a book. What makes people start treating you as the one to ask.
Why the stage, the podcast and the press get easier once one of those assets exists.
Where to start if you're at zero, and what to adjust if you're already halfway there. Pitched at every stage, not just people who already have a manuscript.
You leave with a clearer read on your own next move. We'll keep unpacking this after the night too. This is the start of the conversation, not the whole of it.
Leading This Session
This session is led by Alex Tkachenko, a Karisma member and the founder of AVELaunch Books, the Barcelona-based team that takes an expert from a blank page to a finished book in a reader's hands. Three years in, over 35 books published, authors across eight countries.
His own line on it: a book does not create authority, it amplifies what is already there.
Which is why we start with what you're actually building, not with writing.
Important Info
Limited spots (Karisma members + special guests)
Members can bring one +1, as long as they're a founder too
Doors at 6:30pm, we start the session at 7pm sharp
There will be some pica pica & drinks but bring some if you can
Location shared after approval