Salesforce Tech Marketing Info Session
Ever wondered what a career in marketing actually looks like? Hear directly from marketing professionals at Salesforce as they share their journeys and break down the many pathways into the field.
In this virtual info session, you'll get a candid look at the different areas of marketing — what each one involves, how people get started, and where it can take you.
Marketing areas covered:
Social Media — Managing brand presence and engagement across platforms like Instagram, LinkedIn, and TikTok
Creative — Developing visual assets and design that bring marketing campaigns to life
Content — Crafting written and multimedia storytelling including blogs, articles, and video scripts
Research — Gathering and analyzing market data and consumer insights to inform marketing strategy
SEO — Optimizing digital content and web presence to improve visibility in search engine results
Branding — Shaping brand identity, positioning, and guidelines to ensure a consistent look and feel
Events — Planning and executing conferences, activations, and experiential marketing moments
Web — Managing website strategy, landing pages, and user experience to drive traffic and conversions
Field — Executing regional, in-person marketing efforts that connect directly with local audiences and sales teams
Go-to-Market/Sales Enablement — Aligning marketing with sales to build the strategy and tools needed to successfully launch products and drive revenue
Product Marketing — Defining product positioning, messaging, and go-to-market strategy to connect the right product with the right audience
What to expect:
A breakdown of each marketing area and the types of work involved
Real talk on career paths and how professionals found their way into marketing
A live Q&A — bring your questions
This session is open to all COOP fellows and alumni. Register now to secure your spot.
Fellows, please be sure to review COOP's Partner Event attendance policy. A quick summary is below:
You must attend all partner-led events during program hours and, for virtual events, be on camera ready to engage
If you need to be absent, you should notify your captains or partnership members ahead of time
Captains are to be notified of any during program events
Partnerships team members organizing the event should notified of any outside-of-program events
If you sign up for an event and fail to show up or communicate your absence, you’ll be deprioritized and waitlisted for future events
If you sign up for an event and can no longer attend, you must communicate that to the event organizer at least 3 days in advance or as soon as possible. We understand life happens, but please try not to cancel the day of an event.
Our full attendance policy and procedures can be found here