Willpower Presents: A Texas CPG Holiday
Willpower Presents: A Texas CPG Holiday 🎄❄️
We’re closing out the year the way it started, surrounded by good people, good energy, and the brands that make this community what it is.
Join us for A Texas CPG Holiday as we celebrate another year of building, experimenting, and growing together.
One last night to slow down, connect, and raise a glass to everything we’ve built in 2025. 🥂
Event Details
📍 The Falling Leaves Estate | West Lake
🗓️ Wednesday, Dec 10 | 6:00 – 9:00 PM
The Venue
We’re taking the holiday party back to a spot that feels more like a retreat than a venue. Featured in Architectural Digest, The Falling Leaves Estate gives you floor-to-ceiling glass, forest air, and the kind of architecture that elevates the moment.
If you’ve been with us since 2023, you already know this place held one of the best nights we’ve ever thrown.
If you weren’t there… here’s your chance to see why people still bring it up.
The Holiday Party Experience 🎄
We’re bringing together the best better-for-you snacks, drinks, wellness brands, and festive treats, all under one roof.
Expect sampling, sipping, celebrating… and a gifting suite worth showing up early for.
Vendor Village 🛍️
🍦 Off Day Ice Cream
🌶️ Rosa Salsa x MASA — Chips & Salsa Tasting
🥜 Oca Foods — High-Protein, Low Carb Peanut Butter Bites
🔥 Diablo Huma — BBQ Sauce + Sausage Sampling
🥩 Beefy Meat Chips
🥟 Mama Noy’s — Chili Oil + Egg Rolls
🧀 Texas Iberico — Charcuterie Board
Drinks + Bars 🍸
☕️🍫 Noble Origins x Fasted Athlete — Hot & Cold Chocolate Bar
✨ Avro — Holiday Mocktail Bar
⚡️ HAZLO — Non-Alcoholic Spritz
💪 dóttir — Icelandic Marine Collagen, Clean Caffeine (launched Dec 1)
🫚 SoCo Ginger Beer
🍻 Best Day Brewing — Craft Non-Alcoholic Beer
🍷 Wanderlust Wine Co. — Wine Sampling
🍺 Momo’s Michelada
🍹 Solely & Fix — Pop-Up Bar
Gifting Suite 🎁
🍫 Nebula Snacks
🍪 Skout Organics
💪 David’s Protein
☕️ Everyday Dose
🍬 Better Sour
🧊 Dialed Gum
🥨 Shar Snacks
🧃 Supergut
💧 CLEAN Cause
🥣 Seven Sundays
🍰 Ollin
🍭 Sour Strips
🍝 It’s Skinny
🌿 Soul CBD
🧀 Nufs
Plus: limited-edition Willpower holiday tote bags and Huckberry beanies, first come, first claimed. ❄️
Join us for an elevated holiday experience with the best in food, beverage, and CPG.
An evening built around community, celebration, and great taste. 🥂
Giving Back
This year, we’re partnering with Keep Austin Fed to help support food access in our community. If you’d like to contribute, we’ll have a collection area at the event for any items you’d like to donate, whether that’s product from your brand or general grocery items.
You can let us know what you're donating here or just bring product the day of, either way works!
Keep Austin Fed accepts commercially prepared foods and grocery products that are still safe and edible. (Full FAQs linked here.)
A small gesture goes a long way, thanks for helping us end the year with impact.
Thank You to Our Sponsors
We’re proud to partner with companies that embody innovation, performance, and community, the same values driving Willpower.
Klaviyo
The growth platform built for smarter customer relationships. Klaviyo helps brands turn data into personalized experiences that drive real connection and results.
Missed Our Recent Events? Check Them Out Here:
[October 14] Willpower Catalyst Series (F1 Edition): Winning Cultural Tentpoles: w/ Kendra Scott, LALO Tequila, Caraway Home
[August 19] Willpower Catalyst Series: Partnerships for Growth w/ Austin FC, Soul Cycle, Howler Bros
About Willpower
Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.