How to Craft Sharp Problem Statements That Sell Themselves
Most deals don’t die off because your product isn’t the right fit. They slip and stall because the problem wasn’t messaged in a way that’s sharp enough to travel beyond your champion.
In this session, Keith Weightman (RVP Sales @ Bullhorn), breaks down how his team crafts strong problem statements that executives can remember, repeat, and rally around.
You’ll learn how to move from “interesting conversation” to “this has to get approved.”
We’ll cover:
Why most problem statements fall flat, and the simple test to know if yours lands.
How to extract language from discovery calls to build highly-tailored business cases.
A framework for pressure-testing your problem statement, to make sure it's specific enough to create urgency, and strategic enough to justify big investment.