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Strategy Training Sesh: High-Impact Qual for Strategists

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Paid LWS Members are welcome, if you are not already a paid Member, you will need to sign up to attend this session.

“High-Impact Qual for Strategists”

Qual Researcher and Ace strategist Lauren Prentiss will run a robust session on qual with us!

Focused on maximizing the impact of qualitative research for strategists, this session will delve to the heart of what qual is all about, and how you can get the most out of it. You’ll learn how to match the right methodology to your stage of strategy development, get a look at emerging AI-powered qual tools, and walk away with simple, practical frameworks you can use immediately with your team.

Whether you commission, conduct, or collaborate on qual, this session will help you ask smarter questions, uncover richer insights, and turn qualitative findings into strategic momentum.

Lauren Prentiss is an experienced human-insight strategist who helps teams connect human behavior to business impact. As the freelance-founder of the indie insights shop Stonecrop Strategy, she blends foundational qual approaches with B2B brand strategy to move brands, teams, and ideas forward.