The Parlor: Session 1, Brand Strategy and Identity
For the woman who has already decided. This is where you start.
You already decided. Maybe it was the promotion that didn't feel like the win you thought it would, or the meeting that could have been an email. Either way, you know: you're building something of your own. A brand, an offer, a business. You haven't started yet, and that's exactly who this is for.
The Parlor is a three-part evening series in Chicago for senior and director-level women who are currently employed or recently left a W2 role. Each session covers one real step: brand, then offer, then the systems to sustain it.
Session 1 covers brand strategy and identity with Lola VonRoda, founder of Iconic Details. You'll leave with your values and vision translated into a real identity, not a content calendar.
This room exists because most advice on building wealth and building a business was never written with you in mind. This one is.
WHAT YOU'LL WALK AWAY WITH
Your values and vision translated into a real brand identity, not a posting schedule
Lola's Brand Intensive process, the same one she runs with her own clients to move from unclear to defined in a single working session
A room of women doing this exact work right now, not performing at a mixer. You'll leave knowing you're not building this alone
A booked 1:1 slot to go deeper on your own next step
WHO THIS IS FOR
Senior to director level women, currently employed or recently exited a W2 role
Already decided to build. Brand, offer, or business. Haven't started yet
YOUR SPEAKER
Lola VonRoda is the founder and CEO of Iconic Details.
Her belief: branding is something to be, not something to do. Session 1 runs on her own Brand Intensive process, distilled into one working session.
THE DETAILS
Date: Wednesday, October 21
Time: Doors 5:30 PM. Session 6:30 to 7:45 PM. Open networking until 8:30 PM
Location: Fabrik Chicago
Price: $25
FAQ
Do I need to attend all three sessions?
No. Each session stands on its own. But the arc builds: brand, then offer, then systems. Commit to the series, and you'll get more from each one.
What's the $25 for?
It's not about covering costs. It's part of the qualification. This room is for people ready to do the work.
Is this virtual?
No. In person only, at Fabrik in Chicago.
I haven't started building yet. Should I still come?
Yes. If you've already decided you're building something, this is built for you. This isn't a session to convince you the decision is right. It's the session that helps you act on it.
Register below. Seats are limited to keep the room real.