How to Get Customers to Understand They Need Your Product – Bob De Wilde

​Bob De Wilde from ADELANTUM Services will lead "How to get your customer to understand they need your product", depending on your product, your target customer, and their level of problem-awareness.

​You’ll go over the 4 requirements of effective messaging, essential for sales pitches, ads, social media posts, and landing pages, and break them down into 16 building blocks.