​Walk Away with a Black Friday, Cyber Monday, and Holiday PR Strategy, Ready to Pitch

​Ticket holders get access to event replays and live sessions.

​Holiday gift guide editors are already building their lists and deciding who to place in their coveted roundups, segments, and guides. The brands that make the cut are the ones that pitch early, pitch well, and understand exactly what the media landscape expects from them this season. If you're heading into Black Friday, Cyber Monday, or any holiday moment without a PR plan locked, this is where you build it.

​Gift Guide Ready is a 2.5-hour virtual bootcamp with Female Founder Collective and Dreamday, the award-winning integrated PR, affiliate, and influencer agency behind some of the fastest-growing consumer brands in the world, including Ruggable, AG1, Quince, Dieux, Seed, Our Place, ILIA, Ritual, and Ring Concierge. You'll work through the full holiday PR playbook live, alongside the Dreamday team, and leave with a strategy that's ready to execute.

​What you walk away with:

• ​A clear read on the current holiday media landscape and where early-stage brands have the most opportunity right now

• ​A targeted media list and pitch timeline mapped to your Q4 goals

• ​A polished pitch, built and pressure-tested during the session

• ​An understanding of how affiliate programs, gift guide content, and LLM discovery work together heading into Q4

• ​An interactive workbook to keep building after the session ends

• ​Access to a bonus office hours session a few weeks out, where you can bring questions after working through the material

​Who this is for:

​Early-stage consumer founders, pre-revenue to $5M, in CPG, beauty, fashion, health and wellness, food and beverage, and adjacent categories. If your product could end up in a holiday gift guide and you're not sure how to make that happen, this session is for you.

​Format:

​The session runs 2.5 hours and is structured across three sections, each led by a member of the Dreamday team. Office hours are built into every section, giving you personalized feedback and tactics on how to apply these strategies to your business and industry. Attendees receive the full session workbook, pitch templates, and downloadable assets after the session, making this a true done-with-you bootcamp.

​Part 1 | The Holiday PR Landscape + Beyond
Lauren Kleinman, Founder & CEO

​How the media environment has shifted for early-stage brands, what editors and gift guide curators are actually looking for, and why press coverage is the foundation of brand authority in a world where LLMs are shaping what buyers discover.

​Par 2 | The Tactical Playbook
Taylor Osumi, EVP of PR

​The holiday PR calendar, how to build and target your media list, what a strong pitch looks like at every stage of the funnel, and a live walkthrough of pitch templates from the workbook.

​Part 3 | LLMs, Affiliate, and Q4 Channel Strategy
Veronica Gauthier, SVP of Growth

​How affiliate programs like LTK and ShopMy integrate with your PR strategy, how gift guide content becomes an LLM discovery tool, and how to think about your full Q4 channel mix as an early-stage consumer brand.

​Speakers:

​Lauren Kleinman, Founder & CEO, Dreamday
Lauren is the Founder and CEO of Dreamday and the Co-Founder of Quality Media, the team behind The Quality Edit, where she’s helping lead a new wave of Performance Publishing: content designed to earn trust and convert. In 2024, her leadership fueled over $200M in revenue across both businesses, supporting iconic brands like Goop, Ritual, The Bouqs, Parachute Home, and ILIA–75% of which are diverse or female-founded. Both Dreamday and Quality Media have doubled revenue year over year and are redefining how brands scale. Previously, Lauren was on the founding team at Ritual, where she served as Founding Team and VP of Marketing, and an early team member at Scopely, leading Corporate Communications.

​Taylor Osumi, EVP of PR, Dreamday
Taylor is a dynamic communications and marketing executive with 15 years of agency experience, and specializes in public relations, digital marketing, and brand strategy. Her executive leadership is marked by a results-driven approach, a focus on operational excellence, and a strong commitment to cultivating high-performing, collaborative teams. In her role, Taylor provides strategic and operational oversight across Dreamday’s core capabilities: full-service Public Relations, full-funnel Affiliate Marketing, and the agency’s proprietary Performance PR model.

​Veronica Gauthier, SVP of Growth, Dreamday
Veronica Gauthier is SVP of Growth at Dreamday, bringing 20 years of experience in performance marketing and more than a decade in agency leadership. Throughout her career, she has driven client and revenue growth, expanded global business operations, and built diversified, high-performing partner ecosystems. She has also led large remote teams and developed scalable frameworks that translate strategy into measurable results. Known for her commercial mindset, operational rigor, and relationship-first leadership style, Veronica is helping lead Dreamday’s next chapter of growth.

​What's included:

​$350 includes live access to the full 2.5-hour bootcamp, the interactive session workbook, pitch templates and downloadable assets, and access to the bonus office hours session held a few weeks after.

​Members of The 10th House get access to a discount at checkout.