​Startup 101: Customer Discovery & Problem Validation

​🚀 Event Overview

​💡Is your startup solving a real problem, or just a cool idea?

​Every startup begins with an idea. Customer discovery and problem validation help you find out whether you’re tackling a problem worth building a business around.

​Join Innovation OnBoard UofT and Rotman Commerce Sales Group for our Customer Discovery & Problem Validation workshop, led by Filip Pejic, Co-Founder of Bedford and UofT Rotman Alumnus. Learn how to move beyond assumptions, understand what your customers need, and gather evidence before investing time and resources into a solution.

​Whether you’re exploring entrepreneurship or already developing a startup, this workshop will help you ask better questions and make more informed decisions about what to build next.

​🌟Explore how to:

​🤔Define your target customers and identify customer pain points worth solving

​👥Run customer discovery interviews that identifies real needs

​📊Use customer insights to challenge assumptions and sharpen your startup idea

​Stay for a networking session to exchange perspectives and connect with students and aspiring founders from across disciplines within UofT’s entrepreneurship community.

​Before you build it, find out who needs it. Sign up now!

​📅 Event Details

​Date: Monday, November 16, 2026
Time: 6:00–8:00 PM
Location: UTSU Student Commons, 230 College St, East Lounge (4th Floor)

​Light refreshments will be provided!

Note: Tickets are refundable up to one week before the event.