Digital Growth Series - The Evolution of PR in the Creator Economy

​As the lines between PR, influencer marketing, and digital media blur, today’s PR professionals are rewriting the playbook. From managing earned media to co-creating content with influencers, the role of PR has never been more dynamic or more essential.

​This session explores how public relations has evolved within the rise of the creator economy, and what this transformation means for agencies, clients, and creators alike.