

Make Room | Commerce Roundtable Edition
Join us as we Make Room together for the women building the future of CPG.
This intimate gathering nestled in a private room at Quixote inside Lafayette Hotel is designed to spark honest conversations and foster community amongst women shaping what’s next in commerce and consumer goods.
Meet your hosts:
Kelly Valentine from Hummingbirds
Hummingbirds is a community-powered retail velocity platform built for CPG brands that need to prove their marketing moves product. Through creator Campaigns and Offers, brands drive localized awareness, verified in-store trial, and real purchase data—not estimates. The same platform that produces authentic content now also produces verified redemptions. One dashboard, one investment, one story: from community to shelf.
Whitney Eckis from WAE Holdings
WAE Holdings is a strategic consulting and advisory practice built for founder led brands in CPG and wellness. Services range from go to market strategy to fractional CMO engagements to capital raise prep intensives. Previous clients include Caviar Co., Dryft Sleep, Koia, Mela Water, and Spade.
At the helm is Whitney Eckis, a two time exited founder and serial entrepreneur with an extensive marketing background across brands like Red Bull, Hilton, and Marriott. Outside of WAE Holdings, she is a founding partner of The Boatyard, one of San Diego's highly anticipated new restaurants, and the creator behind The Legacy Circle, a private retreat for high growth female founders built around strategic connections, capital access, and brand elevation.
Laurie Kelso from Loré Experiental
Loré Experiential is an experiential marketing agency specializing in events and partnerships for CPG and wellness brands. From founder dinners and creator events to brand activations and strategic partnerships, we create experiences that put brands in the right rooms with the right people.