Flipping the Narrative on Purpose-Led Business: From Niche to Owning the Mainstream
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Corporates are increasingly committing to purpose, with more than 11% of global GDP represented by companies that have signed purpose pledges. Yet despite this momentum, efforts are siloed and hence seen as niche.
What if we could form a larger tent that brings together the many business coalitions that promote purpose and take the mainstream space rather than a niche positioning. What if the mainstream definition of business incorporated purpose, and those lacking it required niche terms. What would it take to accelerate this movement and embed impact at the heart of decision-making?
Join us as we unpack the pathways required to move purpose-led businesses from the margins to the mainstream.
Moderator: Gaurav Gupta (Global Managing Partner, Dalberg)
Speakers:
François-Ghislain Morillion (Co-Founder, Veja)
More to be confirmed