Masterclass 03: Business Models, Positioning and Pricing
Build a business model that creates, delivers and captures value.
Great businesses don't just create value for their customers. They also need to capture enough of that value to build sustainable and profitable companies.
In this masterclass, we'll explore the relationship between your market positioning, customer value proposition, pricing strategy and underlying business model.
You'll learn how to assess your revenue model, understand the economics of acquiring and serving customers, and identify opportunities to improve profitability and long-term business performance.
What you'll learn:
Clarify your customer positioning, value proposition and willingness to pay.
Assess your pricing strategy, revenue model and monetisation opportunities.
Understand unit economics and the key drivers of sustainable profitability.
Connect pricing and business model decisions with margins, cash flow and business value.
Practical tools and resources:
Pricing & Positioning Canvas.
Unit Economics & Pricing Calculator.
Business Model Review Template.
Revenue Model Planner.
Who should attend?
Female founders looking to refine their pricing, improve profitability, validate their business model or create a more sustainable foundation for growth.
Welcome to Finance Fit Check
Finance Fit Check is a six-part financial education and investment readiness masterclass series designed to help Queensland's female founders build financial confidence, strengthen their businesses and become investment-ready in 2027.
Proudly delivered by Planet Startup in partnership with the Queensland Government, each masterclass provides practical education, tools and insights to help founders make better financial decisions.
By registering, you're applying for masterclass 4 of 6. To apply for other masterclasses please visit the event pages via the Finance Fit Check calendar.
Application information
Participation is free, but places are limited to ensure a practical and interactive learning experience.
All registrations are treated as applications and will be reviewed before places are confirmed. Submitting an application does not guarantee attendance.
Successful applicants will receive a confirmation email with further workshop details. Applicants who cannot immediately be accommodated may be placed on a waitlist.
Apply now to be considered for this masterclass.