Is Event a Growth Engine? A Live Conversation

​Every year, brands spend heavily on events, and organisers work tirelessly to secure sponsors. Yet many sponsorships end without either side feeling they got real value and some get repeated yearly sold out sponsorship packages.

​In this live virtual conversation, we're putting that tension on the table. Can an event actually drive growth, or is sponsorship getting too much credit?

​Four voices from across events, marketing, partnerships and sponsorship will share their different perspectives on what makes an event worth a brand's investment, what organisers need from sponsors beyond funding, and what it takes for events to become a genuine growth engine.

​Speakers
🎙️ Alero Boyo (Host), Founder & Director of Partnerships, AlexBoyo World (ABW)
🎙️ Edidiong Ekong, Senior Marketing Executive, Bujeti
🎙️ Seyi Olaniyan, Founder, YellowLyfe HQ
🎙️ Mohammed Thoufiq Ulla Khan, Deputy CEO, International Center for Strategic Alliances (ICSA)

​Whether you build events, fund them, or broker the deals in between, you'll leave with a clearer view of how both sides can win.

​📅 Friday, 30th October 2026
⏰ 5PM WAT
📍 Virtual
🎟️ Free to attend

​Register on Luma to secure your spot. The joining link will be shared with registered attendees.

​Hosted by AlexBoyo World (ABW) and Inside Global Events (IGE), in partnership with the ABW PartnerUp Tribe.