SaaS Talks #39: Outbound demand-gen

​As investors, we feel fortunate to work with exceptional SaaS founders every day. But over time, we’ve noticed two common challenges that some of them encounter when figuring out enterprise sales.

​The first challenge often affects product-first thinkers, typically those with engineering or product backgrounds. While they’ve built outstanding products, they may lack experience with the enterprise sales cycle and often struggle to generate leads, stopping them from unlocking their product’s full potential.

​The second challenge arises among founders who are efficient at converting leads into customers. With impressive conversion rates, they perform exceptionally well further down the funnel – but face difficulties in generating enough top-of-funnel leads to sustain growth.

​If any of this sounds like a problem you’re trying to solve, join us for the upcoming edition of SaaS Talks, where we’ll dive into building the first leg of your outbound motion. The discussion will cover a wide range of topics, including creating a demand generation engine, leveraging the right tools to achieve your goals, identifying signals to qualify leads, pinpointing the right decision-makers within target organizations, and much more.

​Leading the session are two stellar founders who’ve truly been there and done that – Deepak Anchala, co-founder of Slintel (acquired by 6sense), and Raghu Ravinutala, co-founder of Yellow.ai. Join us on Wednesday to hear their insights on outbound strategies and pick up effective tips to help you get started.

​Hosted by Alok Goyal and Sayantan Sarkar.