She Owns Equity: Angel Investing 101
You've heard of investing in stocks and ETFs. But what if you wanted to own a piece of a company BEFORE it ever hit the stock market? 👀
Most of us have heard about investing in the S&P 500, buying real estate, and building a diversified portfolio.
But what about investing in startups?
What if you could invest in a business you believe in, become an actual shareholder, and potentially benefit if that company grows?
Welcome to the world of angel investing.
For a long time, investing in private companies felt like something reserved for wealthy insiders, venture capitalists, and people with the right connections.
But with the growth of equity crowdfunding platforms, opportunities to participate in certain private-company investments have become more accessible to eligible everyday investors.
So what does it actually mean to own equity in a startup?
How do you know whether a company is worth investing in?
What questions should you ask before putting your money in?
And why should more women be part of these conversations?
We're breaking it ALL down. 💚
Join Azia fromHerDailyInvest for a virtual event exploring angel investing, startup ownership, and how women can participate in conversations about capital, equity, and building wealth.
We'll be joined by Tara Bosch, founder of SmartSweets and Snackish, and angel investor, as well as Julie Letizia and Paige Cey Fox, co-founders of Benny, for an educational conversation about evaluating startups and investing in private companies.
Whether you're completely new to angel investing or simply curious about investing beyond the stock market, this event is for YOU.
📅 EVENT DETAILS
📅 Tuesday, December 1, 2026
🕐 12:00 PM EST / 10:00 AM PST
💻 Virtual Event — Join From Anywhere
👭 Open to ALL women, regardless of investing experience!
💸 WHAT YOU'LL LEARN
✨ Angel Investing 101: What angel investing is, how it differs from investing in publicly traded stocks, and what it means to own equity in a startup.
✨ Why Women's Ownership Matters: Why more women should understand private-market investing and how ownership can play a role in wealth creation.
✨ What Investors Look for in Startups: Hear from Tara Bosch about evaluating early-stage companies and identifying opportunities.
✨ The Founder's Perspective: Benny's story, where we’re headed, and why we chose to raise from our community
✨ How Equity Crowdfunding Works: Follow a live walkthrough of Benny's FrontFundr page, including where to find investment details, offering documents, and important risks.
✨ Live Q&A: Ask questions and hear directly from our speakers.
🎤 MEET YOUR SPEAKERS
Azia Mery — Founder, HerDailyInvest | Host
Azia is a personal finance and investing creator and founder of HerDailyInvest, a Canadian financial social club dedicated to making conversations about money, investing, and wealth-building more approachable for women.
She'll kick things off with Angel Investing 101, breaking down how equity ownership works, why women's participation matters, and how access to startup investing is evolving.
Tara Bosch — Founder of SmartSweets | Entrepreneur & Investor
Tara founded SmartSweets at just 21 and grew it to a $360M exit in 4 years, transforming the better-for-you confectionery category. Now she's launched Snackish, disrupting the chip category. Tara is also an angel investor and advisor for Benny.
With experience building and investing in building a business, Tara brings a valuable perspective from both sides of the table.
She'll share her experience as an angel investor, what she looks for when evaluating startups, the qualities that make founders stand out, and what first-time angel investors should consider before investing.
Julie Letizia and Paige Cey Fox — Co-Founders, Benny
Julie and Paige are the co-founders of Benny, one of North America's fastest growing energy drink brands. After launching only 3 years ago, Benny can be found in thousands of doors across Canada and the US, like Whole Foods and Target. Both are award winning founders, counting Forbes 30 Under 30, and Young Entrepreneur of the Year as recent accolades.
They'll take us behind the scenes of building the company, explain why Benny is raising capital, and walk attendees through its FrontFundr equity crowdfunding page to demonstrate how the process works.
🗓️ EVENT AGENDA
12:00–12:05 PM EST — Welcome & Introductions
Meet your host and speakers!
12:05–12:15 PM EST — Angel Investing 101 with Azia
What is angel investing? What does owning equity actually mean? Why does women's ownership matter, and why are these conversations becoming more accessible?
12:15–12:40 PM EST — From Founder to Investor with Tara Bosch
Hear Tara's perspective on investing in startups, what she looks for in early-stage companies, and the questions worth asking before investing.
12:40–12:55 PM EST — Inside Benny: The Founder's Perspective with Julie Letizia and Paige Cey Fox
Get a behind-the-scenes look at Benny, a better-for-you energy drink brand.
They will share the company's story, its growth ambitions, and why the team has chosen to raise capital through equity crowdfunding.
12:55–1:10 PM EST — How Equity Crowdfunding Works: Live FrontFundr Walkthrough
Curious about what investing in a startup actually looks like?
Paige will walk through Benny's FrontFundr offering page, including where to find investment details, offering documents, eligibility information, and key risks to review before making a decision.
This is an educational walkthrough, not a requirement or recommendation to invest.
1:10–1:20 PM EST — Live Q&A + Closing
Bring your questions!
💚 WHO IS THIS EVENT FOR?
This event is for the woman who's curious about investing beyond stocks and ETFs.
The entrepreneur who wants to understand how startup fundraising works.
The investor who wants to learn how to evaluate private companies.
And anyone who believes more women deserve a seat at the table when it comes to ownership, capital, and wealth.
You don't need to be an angel investor to attend. You just need to be curious.
Because building wealth starts with understanding your options and making informed decisions about what's right for YOU.
See you December 1st! 💚
— Azia + Paige
Important: This is an educational event featuring Benny, a company currently raising capital. Investing in startups and private companies involves significant risks, including the potential loss of your entire investment, dilution, and limited liquidity. Nothing presented constitutes personalized investment advice or a recommendation to invest. No investment is required to attend.