The Art of Pricing: Turning Product Value into Revenue

​A sharp, founder-focused workshop on building pricing models that scale with customer value — not cost or competition.

​Most founders underprice what they’ve built.
They focus on product, growth, and retention but forget that pricing is the highest-leverage growth lever they have.

​In this workshop, we’ll break down how to move from guesswork to strategy from pricing what your product is, to pricing what it does.

​You’ll learn how to:

• ​Identify the main pricing mistakes founders make (and how to fix them fast)

• ​Price based on value, not features or competitors

• ​Communicate value clearly to customers and investors

• ​Explore different packaging, tiering, and bundling strategies

• ​Increase ARPU smartly — achieving +30–40% revenue growth from your existing base

​I’ll also take your toughest questions on:

• ​How to raise prices without churn

• ​How to structure experiments safely

• ​How to identify what customers truly value (vs. what they say they do)

​This session is based on my 8 years of experience in pricing and monetization, including time as a management consultant at Simon-Kucher, the global leader in pricing strategy.

​Let’s learn together the art and science of Pricing, so you can capture the real value you’re already creating.