Go-to-Market USA
Why attend?
The US offers immense growth potential, but it's also one of the world's most demanding markets. What does successful expansion actually take?
Join us for a practical breakfast session where experienced founders and advisors share what it really means to grow in the US. Expect real-world insights, hands-on advice and early risk signals worth knowing before you expand.
Please confirm your spot by registering for the event.
What you'll gain
First-hand insights from companies already operating in the US
Real-world case examples, what worked and what didn't
Practical tips on identifying and managing key risks early
Agenda
08:00-08:30 Breakfast & networking
08:30-08:40 Welcome – Springvest
08:40-08:50 Perspectives from the investor side (Ville Heikkinen, Butterfly Ventures & HTGP)
08:50-09:00 Risk management in international expansion (Artturi Mikkonen, Fennia)
09:00-09:40 Panel Discussion: Go-to-Market USA (Paul Herring, Smartius; Jarmo Lumpus, CubiCasa; Ville Ilves, HTGP; Nelli Panula, HTGP)
09:40-10:00 Open Q&A & networking
Speakers
Ville Heikkinen, Co-founder & Partner, Butterfly Ventures; Interim CEO, HTGP — An investor with hands-on experience in US-based startups and cross-border growth, especially at the early stage.
Jarmo Lumpus, Founder & Angel Investor — Founder of CubiCasa with hands-on experience in US market entry, product growth and brand building; also an active startup investor.
Artturi Mikkonen, Underwriter, Liability Insurance, Fennia — Specialist in international liability and cyber insurance, with deep experience in global underwriting and legal risk structures for scaling tech companies.
Paul Herring, Partner, Smartius — Expert in US legal structuring and GTM frameworks; former Legal Counsel at IQM (2022–2024).
Ville Ilves, Advisor, HTGP — Founder of two US companies and advisor to Nordic ventures expanding across the Atlantic, offering founder-led insights and hands-on experience in US operations, growth, and culture.
Nelli Panula, Advisor, HTGP — Specialist in international go-to-market strategy, offering an external view on US entry and positioning.
Who should attend?
This session is designed for growth companies preparing to enter the US, or considering it as part of their next strategic step.
About the organisers
Springvest — Investment company specialising in growth-stage funding for unlisted, high-potential companies.
HT Growth Partners — Advisory firm helping Nordic companies scale internationally, with a strong focus on go-to-market strategies and expansion into the US.
Location: Springvest's office at Siltasaari 10, Siltasaarenkatu 8–10, Helsinki. Please enter via the main doors on the Paasivuorenkatu pedestrian side. Registration takes place on the 2nd floor, where you’ll be guided to the lifts.