GTM Lab: Peer-to-Peer Strategy Session with YC-Backed Founder
You’re invited to Founder Alchemi’s GTM Founder Lab - a curated, hands-on session where early-stage founders workshop their go-to-market strategies with peers and an experienced founder.
Each session gathers 6 - 8 founders who are preparing to launch or scale their product, alongside a guest GTM expert - an experienced founder or marketing leader from a later-stage company - to help refine positioning, channels, and early traction plans.
We group founders by category to ensure relevant, cross-learning feedback - turning individual challenges into shared insights.
Please apply through the RSVP form - spots are limited to keep discussions focused and personalized.
About the Guest Founder: Andy Prevalsky is the Co-Founder and former CTO of Hotplate, a San Francisco–based startup that processed over $50M+ in total transactions. During his four years with the company, he led Product, Distribution, and Strategy, helping scale both the platform and its customer base. Hotplate was backed by top-tier investors, including Connie Chan (General Partner at a16z) and Michael Seibel, and participated in YC, giving Andy hands-on experience building and growing venture-backed marketplaces.
With a background in scaling product strategy and distribution, Andy brings a tactical lens to early GTM motion, founder-led sales, and customer feedback loops.
Format & Flow
The session runs approximately 2 hours.
We’ll begin with brief founder introductions, followed by GTM deep-dives, peer feedback rotations, and guided commentary from our guest expert.
Each founder will have the opportunity to:
Present their current GTM plan or upcoming launch strategy
Receive feedback on positioning, acquisition channels, and conversion tactics
Learn how later-stage founders structure marketing ops and measure success
Exchange best practices and tactical lessons with peers
The environment is designed to be open, practical, and collaborative - founders working side-by-side to turn ideas into action.
What to Expect
6 -8 curated founders per session, grouped by industry for relevant discussion
Guest GTM expert offering real-world frameworks and insights
Actionable feedback on launch readiness, growth loops, and positioning
A collaborative, founder-first space built for learning and iteration
Optional photo recap and highlight video
Additional Notes
Please bring your current GTM plan or draft strategy (Notion, slide, or doc format).
By attending, you consent to being photographed and potentially featured in recap content or community highlights.