Marketing in a Digital World

​Join us for an interactive presentation for business owners navigating today's digital marketing landscape.

​Learn how to attract the right audience, build a stronger online presence, make smarter advertising decisions, and measure the results that actually matter to your business.

​Whether you're just getting started or already investing in digital marketing, this session will help you connect your marketing activities to real business goals.

​What You'll Learn

• ​Social Media Plan: Choose the right platforms for your audience and develop a content strategy that builds engagement.

• ​Paid Ads Basics: Understand Google and Meta advertising, targeting, and how to establish a realistic testing budget.

• ​Data Setup Tied to Your Goals: Discover how to use Google Analytics 4 to understand your website traffic and track conversions.

• ​Metrics That Matter: Identify the key performance indicators that connect marketing investments to business outcomes.

​Walk away with practical tools and a clearer direction for your next 30 days of digital marketing.