Why Your Product Is Broken & How to Fix It in 90 Minutes

​How much revenue is quietly leaking out of your product's customer journey right now, and would you even know where to look?

​Join us for the first session of GrowthHackers Africa's MarTech Series: Why Your Product Is Broken & How to Fix It in 90 Minutes, where we'll break down the lifecycle gaps that silently kill activation, engagement, retention, and revenue across digital products.

​Users sign up but never activate. Customers onboard but never engage. Active users slowly disappear without warning. Revenue opportunities get missed because the systems needed to guide customers through their journey simply don't exist.

​This session is about fixing that.

​We'll walk through the 5-Stage Customer Lifecycle Framework (Activate → Engage → Retain → Resurface → Monetise), show where most products lose users, and explore how leading growth teams use Customer Engagement Platforms (CEPs) like Braze and Customer.io to create personalized customer experiences across email, SMS, push notifications, in-app messaging, WhatsApp, and other key touchpoints.

​You'll also see a live demonstration of an onboarding automation workflow, learn how to evaluate the right CEP for your business, and discover practical lifecycle automation opportunities you can implement immediately.

​You'll leave with:

• ​A lifecycle map for your own product

• ​A CEP Selection Scorecard

• ​3 practical automation ideas to improve engagement and retention

• ​A framework for identifying and fixing lifecycle gaps before they become revenue leaks

​📅 Date: Saturday, August 8, 2026

​🕐 Time: 4:00 PM WAT

​🔗 Reserve Your Spot: Bit.ly/GHAwebinars

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