​The Listing Presentation

​It’s about them, not you.

​Most listing presentations are about the agent. The best ones are about the seller. They start with questions that make a seller feel heard before they ever see a comp.

​Together we’ll walk through:

• ​The appointment before the appointment: what to know before you knock

• ​Discovery questions, plus three follow-ups that work on any answer

• ​What sets you apart, closed with one simple question

• ​The power of a team: the 180 tasks behind every listing, and who carries them

• ​Handling questions mid-presentation without losing the room

• ​Kitchen-table objections: commission, the agent who promised more, and “we put too much into this house”

​Then we practice it live: paired role play with a seller relocating on military PCS orders.

​You’ll leave with a discovery question card, the presentation delivered out loud at least twice, and a night-before prep checklist.

​You might have given a hundred presentations, or you might be getting ready for your first. Come sharpen the first ten minutes, because that’s where listings are won. Agents from every brokerage are welcome.

​Led by Heather Heishman