From 90 day rollouts to 7 day adoption
From 90 day rollouts to 7 day adoption
Every new tool, methodology or AI rollout is a pitch, and the buyer is your own sales team. Most reps never say no. They nod in training, then go back to what they did last quarter. Ninety days later, the tool you fought budget for sits unused.
Rollouts usually stall for one of four reasons:
No why. Reps hear what the tool does, not why it matters to their number this quarter.
No how. Training covers features, not which call, which moment, and what they say differently.
Not in the workflow. If it lives in another tab, it’s one more step, and reps skip it.
No visible progress. Nobody sees who is using it or getting better, so the pull fades after week one.
On November 18, the Influence Institute brings together two enablement leaders who have fixed these problems on real teams. They’ll share the frameworks they use to get reps using a new tool in the first week, not the first quarter.
Speakers
Michelle Curtis: CEO, Fide AI and VP of Operations, Enablement Squad
Nick Freeman: Founder, EXO Enablement
We’ll answer questions like
When a team evaluates a new tool, what is the earliest sign it will die in adoption?
How do you win over your highest performing skeptic, the veteran who doesn’t need the new thing?
Where does AI speed up adoption, and where does it make reps passive?
How do you build momentum when your tool has no leaderboard or scoreboard built in?
You’ll leave with the Day 7 Adoption Plan, a worksheet for mapping your Q1 2027 rollout against the four symptoms before it launches.
For sales enablement, sales training and revenue enablement leaders, and the frontline managers who coach. It’s a live session with time for your questions. Registrants get the recording.