33rd Expert Session

​How to Partner with established HIS Providers – A Guide for Digital Health Start-Ups

​For most digital health start-ups, the road to scale runs straight through Hospital Information Systems (HIS) – the established players whose systems, customers, and infrastructure already shape the market. But getting in the door is hard, and staying in the room is harder.

​In this Expert Session, step inside the world of incumbent partnerships as Dr. Jana Schmidt, Senior Product Manager at CompuGroup Medical (CGM), and Elena Fomin, Business Development Manager at CGM, share what it really takes to land and build a partnership with a large healthcare organization.

​Bringing both the product and the commercial perspective, they'll reveal what separates the start-ups that get a "yes" from those that get ghosted – from the technical bar you need to meet, to the right moment and the right people to approach, to the red flags that make a partnership fall apart.

​Whether you're already in conversations with a potential partner, preparing your go-to-market, or simply curious about how incumbents think, this session offers an insider's look at how digital health partnerships really get done.