Creating Powerful Communities + Audience Connections: Building Your Digital Campfire Workshop
Join journalist-turned-social-marketer Sara Wilson (former Facebook, Instagram and HuffPost) for a special FFC workshop about a new paradigm in online consumption: digital campfires.
In this private live workshop session, Sara will walk through how digital campfires–a term she first introduced in a groundbreaking piece for the Harvard Business Review to describe the types of spaces where young audiences are gathering online today– has evolved into a full-blown paradigm of online consumption, the framework she developed around it, and how you can leverage it to step up your personal online presence, your business’ online presence, or both.
The workshop will cover:
Digital campfires 101: What is a digital campfire, and why should you–a brand leader, solo-peneur, in-house executive or anything in between–care about learning to build one?
The Digital Campfire Framework: Understanding the 3 ingredients you need to develop, care for and fuel your digital campfire in your own unique way, whether for for your brand, yourself, or both
What Campfires Can Do: A look at the ways people and brands are leveraging the digital campfire framework, and the powerful, future-proofing outcomes they are driving
Exploring a Hidden Campfire Blocker: Why female leaders are particularly well-positioned to build digital campfires–if they can overcome this key obstacle
If you want to learn to navigate the digital landscape more self-assuredly and step up your online presence overall you’ll want to join this session. Note that a Q&A will follow the workshop where members will have the opportunity to ask Sara questions.
The Digital Campfire Academy
On October 4th, journalist-turned-social-marketer Sara Wilson will be launching the next cohort of The Digital Campfire Academy, her 12-week multidisciplinary live online course for female entrepreneurs and senior in-house business leaders designed to transform their relationship with the digital world and dramatically bolster their organization’s digital presence, their own digital presence, or both.
Sara has spent nearly 15 years working at the forefront of social innovation helping brands such as Nike, YouTube and The New York Times understand digital trends and develop customized, online audience-building marketing strategies. With the Academy, she is offering the knowledge and insights she has gained about digital community-building in an intimate group learning format at a more accessible price.
The next cohort of the Academy begins the first week of October. But hurry–to ensure an intimate experience and maximize value for all participants, Sara caps each cohort at 12 students—so don’t miss your chance.
Go to https://www.digitalcampfires.co/academy to learn more and apply (be sure to reference FFC/The North in your application, as Sara is offering $100 off the course for FFC/North members!)
MORE ABOUT SARA:
Sara Wilson is a journalist-turned-social-marketer who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and others to find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. She recently launched The Digital Campfire Academy, a live learning experience, to bring her expertise to female entrepreneurs and business leaders. Sara writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, co-authored a report called The Brand Yearbook, featuring the handful of brands that captured attention and mind-share and wallets among Gen Z audiences in 2022, and often speaks and leads workshops on this and other topics related to social innovation and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey. Prior to founding SW Projects, Sara ran lifestyle partnerships at Facebook & Instagram, was an editor at The Huffington Post and Los Angeles magazine, and wrote for several leading publications, including the Economist, People magazine, and The Independent. She has been featured as an authority on digital strategy in Forbes, Women's Wear Daily, Vogue, Fast Company, and on multiple podcasts including Girlboss Radio, AdWeek's Brave Commerce and the Stylus Future Thinking podcast. Find her at LinkedIn or on Twitter @wilsonspeaks