UGLY TALK: FROM $0 TO $10K/MONTH IN ECOMMERCE AT SHOPIFY
"From $0 to $10K/Month" Founder Panel will be a 30-minute panel discussion followed by a 15 minute audience Q&A. After the panel, we will break into a casual, conversational networking reception.
Event Information:
Date: Tuesday, May 27th, 2025
Time: 6:00-8:30pm
Doors: 6:00p - 6:45p
Founder Panel: 6:45p - 7:30p
Networking : 7:30p - 8:30p
Location: 131 Greene St, New York, NY 10012
💡 What’s the Big Deal
Forget growth hacks — let’s talk about what actually works in the early days.
This raw, real conversation dives into the unscalable moves founders made to hit $10K a month in eCommerce sales. No theory. No funnels. Just the gritty steps that laid the foundation for serious growth.
🧠 What You’ll Learn
The Early Hustle: How real founders pushed past $0 and what they wish they’d done differently.
Customer Chemistry: What it really takes to win your first few loyal customers — and keep them.
Manual Moves: Packing tape. DMs. 3AM emails. The unsexy stuff that built empires.
Panelists:
Marcus Milione | Co-Founder @ Minted New York
Marcus Milione lives and works in New York City, where he runs two ventures: Minted New York, which makes menswear, performance apparel and jewelry, and Minted Health, a line of endurance-focused nutrition products.
The goal is simple: keep learning, iterate honestly and ship work that is useful.
Charlotte Cruze | Co-Founder @ Alice Mushrooms
Charlotte Cruze is the Co-Founder and COO of Alice Mushrooms, where she has helped build a brand backed by leading investment firms such as L Catterton and cultural icons including Pedro Pascal, Zac Efron, and Kevin Hart.
She was recently recognized as one of Inc.'s Founders to Watch, and Fast Company named Alice one of the Top 50 Most Innovative Companies in Health and Wellness.
She has lived in New York City since 2016 after graduating from the University of Virginia.
Gabi Lewis | Co-Founder @ Magic Spoon
Gabi Lewis is the Co-Founder and Co-CEO of Magic Spoon, a company reimagining your favorite childhood breakfast foods with more protein and less sugar. Magic Spoon launched in April 2019 as a direct-to-consumer brand, and is now found in 22,000+ retailer doors nationwide including Target, Whole Foods, Walmart, and Costco. Forbes named Magic Spoon "the future of cereal", and the company has raised $100mm+ from investors including HighPost Capital, Collaborative Fund, Siddhi Capital, and celebrities including Questlove, Amy Schumer, Odell Beckham Jr, Shakira, and Nick Jonas.
Alongside Magic Spoon, Gabi serves on the Board of Directors for Momofuku Goods and Four Sigmatic, and is an angel investor in 20+ consumer brands. Originally from Scotland, Gabi studied Economics & Philosophy at Brown University, before moving to New York City to found Exo and then Magic Spoon.
Moderator:
Brandon Blum | Managing Partner @ New Edition
Brandon is the Managing Partner of New Edition, a fractional Head of Content shop for eCommerce brands, thought-leaders and service providers looking to launch, maintain, grow and monetize their content marketing efforts.
Brandon has spent over a decade in Digital Marketing, working at companies such as Atlantic Media, Meredith Corporation and Axios before starting his own ventures.
Brandon possesses a blend of experiences spanning entrepreneurship, eCommerce, branding, digital marketing, digital media, content and storytelling.
EVENT HOSTS
We take owned media content for eCommerce brands, thought leaders, and service providers to the next level.
We function as a fractional addition to your in-house team. We own the creation and distribution efforts behind long-form and short-form video content, graphic design, and overall campaign strategy.
Need an extra hand creating streams of valuable, relevant, and consistent content? Let's Chat!
Located in Manhattan's vibrant Soho neighborhood—a hub for local entrepreneurs to connect, learn, and grow.
Our space hosts a range of on-site event programming, retail activations, and value-added services. By partnering with real, local merchants, we create events that generate word-of-mouth buzz and seamlessly integrate Shopify technology.
🤝 Partnering Brands
Sendlane is an email, SMS, and forms platform that delivers best-in-class deliverability and automation tools at a fair, transparent price.
Northbeam is a marketing intelligence platform that leverages first-party data and machine learning to help e-commerce and direct-to-consumer (DTC) brands optimize their advertising strategies and drive profitable growth.
🤝 Supported By:
GREY Journal – Media partner spotlighting modern entrepreneurs (Apple News + Google News)
🎥 Event Vibes
Get a taste of past Ugly Talk energy:
⭐ About Ugly Talk
Started in 2019, Ugly Talk has been transforming business setbacks into breakthrough “aha!” moments by hosting unfiltered, no-nonsense events where battle-tested entrepreneurs share their raw lessons and insights.
With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we’ve built a vibrant community of thousands of founders and industry leaders making a profound impact on the entrepreneurial landscape.