Substack on Purpose
How to Build Your Substack-Powered Business From the Ground Up
A free workshop for Creative on Purpose subscribers.
Most stalled Substacks belong to writers following a rulebook they never chose. Post every day. Work the Notes algorithm. Collab for reach. Chase the badge.
The growth-hacker gurus sell one promise dressed a hundred ways: more. And more is motion without direction. It feels like progress and leaves you exhausted and somehow further behind.
A stalled Substack is usually a clarity problem that looks like a growth problem. This workshop fixes the clarity first, so the tactics finally have something to stand on.
None of this is really about Substack, by the way. It's a content distribution platform, and the same approach works for any blog, podcast, newsletter, or social channel you use to reach people.
In 30 minutes you'll:
Diagnose what's actually stalling your publication
Draft your answers to the three questions every working publication stands on: what change you're making, who you're making it for, and what promise you can keep again and again
Boil those answers into a single line that your favorite reader could repeat in one breath
See how a clear idea spreads through your readers (restacks, recommendations, Notes) without funnels, discounts, or hacks
Who's leading this
I'm Scott Perry, publisher of Creative on Purpose. I've coached independent creators for a decade, the last three years mostly on Substack. I help purpose-driven solopreneurs build a business that funds and fits their ideal lifestyle without the digital marketing hamster wheel.
The growth I'm after isn't a vanity number. It's a thriving room of the right people who support each other and spread the word, and a coaching practice full of clients ready and eager to do the work. The bestseller badge is a byproduct.
I'm 61 paid subscribers into the 100 it takes to earn it, with no deep discounts, no countdown timers, and no complicated funnels. And the number that really proves it: I've hit my annual revenue goal before the end of June three years running. This workshop is the approach I use to get there.
What you'll leave with
A diagnosis, your draft answers to the three questions, a single line you can test in your next post, plus a worksheet and an AI helper prompt to keep refining after the call.
Circle members: stay after the presentation for the live Q&A and implementation session, where we'll sharpen your drafts together.
Grab a pen. Bring your stalled Substack.