Story: the most human technology we have

​Join Hannah Finch, Adam Penny and Will Storr as they explore why story matters more than ever — to connect people, inspire trust, and make meaning out of chaos. 

​This is not another comms livestream.  

​It’s a live exploration of what makes us human at work. 

​Why attend?

​The livestream is for communications, corporate affairs, and culture professionals who believe in the power of storytelling to make strategy stick, help culture flourish, and bring meaning to change.  

​You’ll leave with practical insight and a fresh lens for leading through uncertainty. 

​The speakers:

​Hannah Finch – Editor-in-Chief, The Beautiful Truth magazine - https://thebeautifultruth.org/. Hannah will facilitate the conversation between Adam (who will offer the practitioners perspective) and Will (who will provide academic insight).  

​Adam Penny – CEO, The Beautiful Truth - https://wearetbt.com/. Adam is the creator of The Human Story of Business framework, and for more than 20 years has been helping organisations connect purpose, people, and performance through story. 

​Will Storr – Award-winning author and journalist. Will's latest book A Story is a Deal explores why narrative power is hard-wired into human behaviour and success. 

​Themes we'll explore:

• ​Why story is the “deepest operating system of human motivation.” 

• ​How stories act as maps through change and uncertainty. 

• ​The four universal business narrative arcs — Overcoming the Monster, Rise to Greatness, The Quest, and Rebirth. 

• ​The new storytelling frontier in the age of AI. 

• ​How leaders can make story a living part of culture, not a comms exercise.