Pricing Gym
Our New Pricing Gym: Let’s Train Your Margin Muscles
Do you want to turn Shopper Psychology into a Profit Growth Engine? 🧠📈
Welcome to our next Pricing Gym on Thursday, 13 November at 4PM CET.
This week’s session features Hasan Guliyev, Revenue Growth Management Lead at BIC. With over eight years of experience leading commercial transformation across the FMCG/CPG sector, Hasan is known for turning data and behavioral insights into actionable, scalable RGM strategies that deliver sustainable profit growth.
Focused sharply on shopper psychology, he has built a strong track record across the DACH region, reshaping how leading brands price, promote, assort, and negotiate trade terms. His initiatives have earned internal best-practice awards and helped position RGM as a core growth engine within the business.
Together, we’ll uncover:
🔹 How behavioral insight (done right) can reframe pricing, promo, pack, and portfolio decisions
🔹 How to use shopper psychology to align your offer with what buyers really value (and are willing to pay for)
🔹 How to embed RGM beyond tools and tactics, as a core mindset across commercial teams
🔹 How to turn data into conviction and conviction into value creation
Because sustainable pricing doesn’t come from spreadsheets alone, it starts with understanding human behavior.
🎯 Format: A 45-minute (and 15 min warm up) roundtable format where pricing and RGM leaders gather to stretch their thinking, test ideas, and debate without filters.
🧠 Think mental reps, strategic cardio, and value-building drills.
👥 Who is it for?
Senior pricing, RGM, and commercial leaders who want candid, high-level conversations without filters or fluff.
What to Expect:
🏋️ Work out your pricing and growth reflexes.
💬 Challenge ideas. Don’t just nod.
🧩 Solve one real dilemma together.
🚀 Sharpen your margin strategy with 10 sharp minds.
🤝 Build peer power, not just a network.
🔥 Leave with at least one “why didn’t I think of that?” insight.
🧭 No fluff. Only value. And yes, it’s free.
⏱️ 60 minutes built around your needs.
🥇 Because pricing leaders deserve a space to train, not just perform