The Business Case for Cultural Relevance with Doug Shapiro
An exclusive CMO gathering with Doug Shapiro
Every brand wants cultural relevance. Very few can prove it drives growth. Now the data exists.
In this closed-door session, CultureLab founder Jed Hallam will unveil new research analysing the relationship between cultural impact and commercial performance across multiple sectors, in partnership with leading media analyst Doug Shapiro. Doug will also provide broader context on why this shift is accelerating, drawing on his analysis of the structural transformation of media, advertising and the creator economy.
Together, they make a compelling case. As content and distribution become commoditised, value is shifting toward brands that actively contribute to culture, not simply advertise within it. The brands building sustained cultural presence are increasingly winning both attention and growth. The window to adapt is narrowing.
You’ll leave with:
Evidence showing how brands building sustained cultural relevance are outperforming their categories
A practical framework for how leading brands are shifting from campaign-based marketing toward IP, entertainment, participation and cultural presence
Case studies showing how brands are converting cultural impact into sustained commercial advantage
Space is extremely limited. Please register your interest for a spot.