MLN: Desire, The New Growth Advantage
Marketing Leaders Network
Marketing Leaders Network (MLN) is a networking group of interim, fractional, consultant and between role senior marketeers.
Havas has invested in this community for 2 years, connecting over breakfast and supporting members in finding their next role.
If you're on the lookout for your next opportunity or want to grow your network, we'd love you to join.
Desire: The New Growth Agenda
Join us for Desire: The New Growth Advantage to explore why building desire can make every part of your marketing work harder.
We'll unpack the behavioural science behind desire and reveal the three interconnected drivers that turn attention into preference, choice and repeat behaviour: Attraction, Affinity and Attachment.
Brands have never had more data, touchpoints or powerful tools to optimise performance. However, greater precision doesn't necessarily create greater connection.
Our latest global research 'The Science of Desire' reveals that 84% of brands suffer from indifference, leaving them present but failing to create the pull that drives choice and growth.
Introduced by Mark Sinnock , Global Chief Strategy, Intelligence and Innovation Officer and joined by a panel of leaders from across Havas to discuss how they're building desire for their clients:
Nick Wright, CEO at The Havas Play Network
Richard Tompkins, Managing Director at One Green Bean
Alex Walker, Managing Director at Havas Market
Suzi Bentley Tanner, Partner at Gate One
You'll learn:
Why desire is becoming a new growth advantage, and how to move people from indifference to action.
How to harness culture, creativity, PR, and media to build desire, turning relevance and connection into demand.
How to create the conditions for desire at scale, aligning people, capabilities, technology, and customer experience to drive growth.
As with all MLN sessions, this will be interactive and discussion-led, designed to share perspectives, pressure-test thinking and leave with practical ideas you can take back to your business.