THE PRODUCTION ROOM: "What I Wish I Knew Starting My Creative Agency"
Real talk from producers who’ve built it, broken it, and built it again.
Nobody hands you a manual when you start a creative agency. You learn pricing by undercharging. You learn contracts by getting burned. You learn boundaries by having none.
THE PRODUCTION ROOM is a new monthly workshop series from Brave New Spaces for people who produce & create: events, videos, activations, campaigns, and more. In our first session, senior producers share the REAL stories behind building a creative business: what worked, what didn’t, and what they’d do differently.
This isn’t a lecture or a panel where you’ll be talked at. It’s a room of producers, working through real problems together.
What to expect:
Happy hour & mingling time to meet other creative producers
Grounding to open the room
Individual reflection time on your journey as a creative producer
Real stories from senior producers
Small group work on the challenges you’re facing right now
Open Q&A and discussion time
This room is for you if:
You run, or are building, your own creative business or freelance practice
You’ve been producing for a while and want peers who get it
You’re ready to be honest about what’s hard
You need support on your producer/creative journey
Featured Panelists & Facilitators:
Cecilia Apelin, Co-Founder of Ciel Creative Space & Indigo Sky Creative
JJ Jumoc-Casas, Creative Director of 8:45a
Gina Mariko Rosales, Executive Producer at Make It Mariko
Jocelyn Garibay, Facilitator, At The Center Consulting
Before you come: When you register, share one question you wish someone had answered for you when you started. We’ll bring them into the room.
What’s said in the room stays in the room. SO, GET IN THE ROOM.
✨EVENT DETAILS✨
📍 447 Minna St, 2nd Floor, San Francisco
🗓 Thursday, November 12, 2026 | 6:30pm - 9:30pm
🎟 Free with RSVP. Space is LIMITED.
We suggest you enter Minna St via 5th St, not 6th St. Someone will let you into the building via the lobby and you'll go up the elevator to access the 2nd floor. It is ADA accessible.
PARKING & TRANSIT
- The closest parking lot is the 5th and Mission Garage. Do not leave valuables in your car.
- Closest BART is Powell BART station.
- We're right off of Mission St with easy access for public transportation.
About Brave New Spaces
Brave New Spaces is a nonprofit arts, culture, and workforce development organization. We empower the next generation of diverse Cultural Curators & Producers to build strong, connected communities through impactful events.
THE PRODUCTION ROOM is a part of our Event Lab series - a two-track cultural incubator pairing free public concerts & producer workshops with a residency pipeline. The residency gives emerging BIPOC, queer, and women event producers subsidized venue space to develop, test, and scale original event concepts.