​Overview:

​Artificial intelligence is disrupting almost every business — changing how buyers research, decide, and switch vendors faster than most small businesses can adapt.

​The businesses that thrive won't be the ones with the best AI tools. They'll be the ones that built something AI can't replicate building resilient revenue.

​To build a more resilient revenue founders need to do three things:
1) Get new customers faster,
2) Keep current customers longer, and
3) Generate more revenue per customer.

​In this practical, no-fluff workshop, Brandy Old and Craig Elias show you the specific moves you can make right now to protect and grow your business.

​You'll leave with concrete actions you can take immediately.

​Key Takeaways:

• ​Get new customers faster by recognizing and acting on events that trigger dissatisfaction with your competition and being first with recently motivated buyers

• ​Keep current customers longer by developing specific relationship strategies that result in you becoming the preferred vendor and make for sticky customers

• ​Generate more revenue per customer by shifting from vitamin to pain-killer positioning, adding revenue streams and creating a pricing strategy that maximizes revenue AND customer satisfaction.

​About the Speakers:

​The dynamic duo of Brandy Old and Craig Elias are the creators of the Traction Canvas™️, Help a Startup Out, and have a decade-long track record of helping founders derisk and scale their businesses.

​You will often find them sharing their unique perspectives and actionable tactics at accelerators, colleges, incubators, pitch competitions, polytechnics, universities, and startup events in Canada, the US, Europe, Australia, the Caribbean, and Asia.