Open Source: Marketing Principles P2

​Marketing shapes culture, builds meaningful connections, and creates experiences that people want to be part of. Behind every successful brand are strategic decisions about its audience, its purpose, and how it shows up in the world.

​In this interactive, applied workshop, students will step into the role of a real marketing agency and work from a live creative brief for Kickback's 10-year anniversary. They'll develop strategic recommendations around brand partnerships, programming, product extensions, and the overall event experience before presenting their ideas to a panel of industry professionals. Students will get a behind-the-scenes look at how marketing decisions are made, while having the opportunity to contribute ideas that could help shape Kickback's milestone celebration.