The Big Saturday Shop: 35 Migros stores in one day
On Saturday 14 November we’re taking our message to Migros shoppers all over Zürich, and we’d love you to be part of it! In one morning, small teams will visit 35 Migros stores across seven areas of the city and hand out 3,500 flyers asking Migros to sign the Better Chicken Commitment.
Why Migros? The Better Chicken Commitment sets basic welfare standards for chickens raised for meat, such as more space, natural light and healthier breeds. More than 380 companies across Europe have signed it, including retailers like Carrefour, Auchan and Waitrose, yet no Swiss retailer has signed so far. Migros has the leverage to change that, and its own customers are the people best placed to ask for it.
The plan
11:00: We meet at Zürich HB (main station), in front of Migros Daily (exact location below), pick up flyers and materials and have a quick 10 minute briefing.
11:10: We split into teams of 3-5 and each team heads to one of seven areas of Zürich.
Until 13:00: Each team visits five Migros stores in its area, handing out flyers outside the entrance and having short, friendly chats with shoppers.
Around 13:00: We meet up for lunch (on us as a thank you!)
Bring a friend! You’re very welcome to come with friends, and we’ll make sure you stay together in the same team. If you come on your own, we’ll match you with a lovely group when we split up.
Chicken costume (optional) We’ll have 5 chicken costumes for anyone who’d like to wear one. They always get plenty of smiles and attention, but there’s no pressure at all, so just do whatever feels comfortable for you.
No experience needed We’ll go through all the materials, talking points and answers to the most common questions together during the briefing at the start, so you don’t need to prepare anything beforehand. The pitch takes about 20 seconds, and we keep every conversation relaxed and friendly: our aim is to help people understand what’s at stake and point them to an easy way to act online. If you’ve never done anything like this before, you’ll fit right in. It’s a serious topic, but we’re here to do something useful together and have a good time doing it!
Please register below so we know how many teams to plan for. See you on the 14th :)
Questions: Roberta +39 342 879 3580