X-LAB House of Motion: NYC

​Join us for the inaugural X-LAB House of Motion: NYC, an invite-only evening from the performance cycling brand behind the Tour de France bikes reshaping the industry.

​After our global debut at the Sea Otter Classic and a breakout summer, X-LAB arrives in New York for a night of bikes, design, sport, tech, mobility, and secret reveals — in the city where we opened our first ever retail partner.

​You’ll experience X-LAB bikes up close, meet the global team behind the brand, explore our unique carbon platforms, and see why we continue to build around a dealer-first business model in a market increasingly pushing toward direct-to-consumer.

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​More About the Company

​X-LAB is the in-house brand of XDS, the largest bicycle manufacturer in the world and the sponsors of the XDS Astana WorldTour team and the Laboral Kutxa–Fundación Euskadi women's pro team.

​Hosted at an eclectic venue in Midtown West, X-LAB House of Motion: NYC brings together a curated group of dealers, riders, creators, media, founders, investors, athletes, designers, retail leaders, and mobility thinkers around one idea:

​Cycling has faced difficult headwinds over the last decade as the sport concentrates toward the top and blocks out newcomers. X-LAB exists to solve for that.

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​Expect beautiful bikes, great drinks, sharp conversation, New York energy, and a few exclusive reveals for what comes next.

​Welcome to the inaugural X-LAB House of Motion: NYC edition.

​Let’s ride ahead.