The Growth Playbook - How leading brands optimise every stage of the customer journey.
The Growth Playbook: How Leading Brands Optimise Every Stage of the Customer Journey
Acquisition keeps getting more expensive. The brands pulling ahead aren't the ones spending more to get customers in the door — they're the ones optimising every stage of the journey, from the first click to the repeat purchase.
Join us for a hands-on masterclass with three teams who see what actually works across the funnel. In one session, you'll get the full playbook: how to get discovered by the right shoppers, how to keep the promise you make at checkout, and how to turn a single sale into a loyal, returning customer.
What we'll cover
Hosted by Emily Elvey (Customer Experience Expert), she'll set the scene by exploring the current state of eCommerce—why the world's leading brands are shifting investment beyond acquisition to optimise the entire customer journey and create exceptional shopping experiences.
Product Discovery Unlocked — Kate Massey (APAC GM of Athos) will sit down with Tiz (Senior eCommerce Manager at Ksubi) discussing strategies for brands looking to over-index on performance goals and get in front of high-intent shoppers.
Keep the Customer Promise - Jevon Le Roux (Founder of Keeyu) — The stage most brands ignore: what happens after "buy." How proactive e-commerce operations turn every kept promise into brand equity — and every shopper into a returning customer.
Closing the Loop - Savannah Ross (Director of Publisher Partnerships at Rakuten) and Angus Waters (Senior Client Services Manager at Rakuten) — Turning first-time buyers into loyal customers, and how to take the plunge.
Who should come: Founders, ecommerce, CX, and growth leaders who want more from every customer they've already paid to acquire.
2:30pm Arrival
3:00pm Presentations
4:30pm Presentations Finish
4:30pm Drinks start
6:00pm Wrap up
Regster now!