Marketing Procurement Circle: How to Avoid the AI Efficiency Trap

​Join us for the next Marketing Procurement Circle 14th October, 09:00-11:00 at our Havas Kings Cross offices, featuring a panel discussion on How To Avoid the AI Efficiency Trap.

​How to Avoid the AI Efficiency Trap

​As a community of senior Marketing Procurement leaders, everyone's being asked to make bigger, faster AI decisions. But the best ones don't start with efficiency, they start with the customer.

​The AI Efficiency Trap prioritises speed, scale and reduced costs for the business but at the expense of the customer experience.

​Over breakfast, we'll open up an honest conversation (guided by a panel) on how to weigh AI choices through the eyes of your brand's audience.

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​When does AI make their experience better?

​When does it get in the way?

​And what should we be asking before we ever sign off?

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​Joined by Sarah Millard (Unilever, Coca-Cola) and Amina Sifaoui (Samsung) to discuss what Marketing Procurement should be considering with AI briefs, beyond speed, scale and cost.

​Spaces are limited, RSVP to secure yours.