Off The Record | Rethinking the Marketing Org
Roundtable 03 | Rethinking the Marketing Org
AI has already reshaped what the marketing org structure looks like: leaner teams, more generalists, faster output. But restructuring around AI raises questions most teams haven't fully answered yet. What roles actually matter now. Where decisions get made when the org is flatter. How you keep a consistent, distinctive brand when more of the output is AI generated.
This session gets into all of it: what's worked in the restructures already underway, what hasn't, and what the marketing org needs to look like from here.
Themes for discussion
Operating model: which roles, structures, and decision rights actually work now
Generalists: hiring and developing your team as strategists first, not just tool-users
Efficiency vs. distinctiveness: is your restructure making you faster, or just more generic
Brand ownership: what happens to brand consistency when AI is producing most of your output
Off The Record
Off the Record is Ammunition’s invitation-only roundtable series for senior marketers operating at the forefront of their industries.
Built by marketers, for marketers, each session convenes a carefully curated group of peers to pressure-test ideas, compare perspectives, and explore what to back next.
It’s designed for honest conversations about what’s working, what isn’t, and where you’re placing your bets.
Across breakfast, lunch, or dinner, we gather around one focused topic and let the discussion do the work.
What to Expect
1.5 hours around the table
10–15 marketing leaders per session, forming a trusted peer forum balanced across perspectives and experience.
One topic that matters, shaped by the realities of leading modern marketing, from international growth to brand reinvention
Off the record, by design. Chatham House rules - what’s shared at the table stays at the table.