From Why to Buy Breakfast Pitching Event

​Opply presents From Why to Buy: a pitching workshop for F&B founders, held at Alba x Whitechapel Gallery.

​Great coffee. Fresh pastries. A room full of founders who genuinely get it. This is a morning built for the ones who are ready to understand what buyers are truly looking for, and leave with a pitch that commands the room.

​The founders who land on shelf don't figure it out on the way in. They already know what the retailer and investor want. This morning is where you become one of them.

​Opply CEO Helen Murphy and Procurement Lead Freddie Forrester are bringing everything: the founder's journey, the investor's lens, and the retailer's eye. Between them, they know precisely what gets a brand to yes.

​In three acts, we will explore:

• ​Why you started, and the story that makes your brand impossible to ignore

• ​What makes your brand irreplaceable, why the shelf would be worse off without you, and what it takes to stay on it

• ​The language that makes investors and retailers say absolutely yes

​Then you put it to work. The morning closes with a live pitching session — founders in the room, pitching to each other, and walking away sharper than they came in.

​Hosted by Marichéle Jeremiah-Wright and the Opply Team.

This event is Free. Spaces are limited.

We can't wait to welcome you.