This is (not) an AI talk: On meaning, presence, and what's worth making

​Every company is adopting AI. Almost none have redesigned around it.

​Most organizations have spent the last two years bolting AI onto workflows, job descriptions, and decks, using AI faster than they're rethinking what it changes. The result: teams with access to the tech but no real fluency in it, and leaders who can point to AI usage but not to its advantages. In optimizing for adoption speed, we’ve skipped the redesign work underneath:

• ​What do humans need to get better at, when AI can produce a first draft of almost anything?

• ​What has to be rebuilt for AI to make an organization better, not just faster?

• ​When AI-generated "good enough" is available to everyone, what's left to differentiate a brand?

​The talk will be moderated by Kemp Attwood, Chief Creative Officer at AREA 17, and will feature the following speakers navigating the same questions in real time.

• ​Lior Albeck: Director of Product, Figma Weave

• ​Edouard Baudoin: VP Media & Marketing Sourcing, L'Oréal

• ​Dani Loftus, Founder, This Outfit Does Not Exist/ socio.path

• ​Giorgia Lupi: Partner, Pentagram

• ​Forest Young, Global Design & AI Resident, Wolff Olins

​Join us at Industrial Color's Tribeca studios for a panel discussion followed by Q&A and a cocktail reception on our terrace.