Customer Profile Building & Journey Mapping

​Speaker

​Amitha Amarasinghe, Co-Founder / CEO – APIDM

​Know your ideal customer before you gear up for growth.

​Growth without clarity is like sailing without a compass. Defining your Ideal Customer Profile (ICP) helps you understand who your product truly serves. Coupled with mapping your customer journey, you can identify decision-making patterns, friction points, and key touchpoint - aligning product, marketing, and sales from day one.

​We’ll discuss:

• ​Key questions to ask before drafting your ICP

• ​Leveraging AI to create your first ICP draft

• ​Building actionable buyer personas

• ​Mapping the buyer’s journey to optimize marketing touchpoints

​Because knowing your customer is the first step to meaningful growth. So, register today!