The New Moats: What Customer Behavior Reveals About Distribution, Community, and Taste
In this hands-on workshop, co-hosted by Jessica Murray and Melissa Jones, founders will learn how to interpret real-time customer behavior through the lenses of design, marketing, and operations — and use those insights to build smarter, more aligned experiences.
We’ll explore how customer insights reveal hidden friction, operational inefficiencies and gaps in your user experience— and how to respond with intentional design decisions, clearer communication, and streamlined systems.
You’ll walk away with a practical framework for evaluating your customer journey and a clear action plan to optimize your product, brand, and experience from first click to follow-through.
About Your Hosts
Jessica Murray, owner of Empower: Empower partners with growth-minded entrepreneurs to streamline operations and unlock their next stage of success. www.hiempower.co
Melissa Jones, owner of 3816 Creative: 3816 Creative is a full service marketing agency with a focus on user experience design across each touchpoint. www.3816creative.com
3686, a conference hosted by Launch TN: Rooted in Nashville and named for the city’s geographic coordinates, 3686 is the state’s preeminent entrepreneur conference and the largest gathering of its kind in the state. Widely acclaimed for thought leader speakers and timely panels exploring the top issues and pressing challenges shaping the landscape, plus high-impact networking bringing founders and innovators face-to-face with investors from across the country – this is the place to be. www.launchtn.org
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