From AI Experiments to AI Systems
Two Sessions. Two Systems. Stuff You Can Use Monday Morning.
An event for go-to-market leaders (Marketing, Sales, Rev Ops, Growth, etc.) in Toronto.
Event Agenda:
6:00pm - Doors open: food & drink provided
6:30-7:00pm - Speaker Sessions
7:00-8:00pm - Roundtable Discussions
8:00-8:30pm - Wrap Up & Mixer
Every go-to-market leader we speak to is dealing with the same two things right now:
First: AI is transforming GTM - but there’s a massive gap between experimenting with tools and running real systems in production. Most teams are still experimenting, and the teams pulling ahead have built the infrastructure to operationalize AI in a scalable, reliable way.
Second: The pace isn’t slowing down. More tools, more channels, more expectations, with the same number of hours in the day. The leaders who are thriving aren’t simply working harder - they’ve built systems that protect their focus and multiply their output.
This evening is designed around solving those two painpoints.
What You’ll Walk Away With:
Session 1: GTM Engineering That Actually Works, with Rory
AI isn’t the advantage. Infrastructure is.
Rory, one of Toronto’s top GTM engineers (Gorgias, Engine.com), will break down what production-grade GTM systems actually look like:
Clean data models
Deterministic pipelines
Architecture that scales
You’ll leave with a clearer understanding of what separates real systems from stitched-together workflows and where to invest (or not) right now.
Session 2: The Productivity System That Changed How I Work, with Justin
The biggest bottleneck in GTM isn’t effort - it’s focus.
Justin (CMO at 7shifts) will share the system that transformed how he works: one built around how your brain actually operates. The result? More clarity, more output, less overwhelmed.
You’ll leave with:
A simple framework to create real capacity
A way to shift from constant task storage to focused problem-solving
Practical steps you can implement immediately