Turn Designs into Euros 💸: A hands-on workshop on business cases for designers
​Your PM asks: "What's the impact of this?"
​You know your design is good. But you don't have a number, so the decision gets made without you.
​This gap now matters for your career too. In Europe, design jobs that ask for product strategy pay 21% more.¹ Worldwide, open product design roles fell 28% in one year, and there are now 3.8 open PM roles for every open design role.²
​Companies still hire designers. More and more, they hire the ones who can show what their work is worth.
​In this hands-on workshop you'll learn to answer your PM's question, using your own project or a sample one. You'll find out which metrics your work really changes, and turn your design into a business case in euros.
​What you'll do
​Learn the words PMs and business people use when they talk about money and impact
​Map your product's metrics in a KPI tree, and find where your design fits
​Build a real business case in a spreadsheet, with a worst, neutral and best case
​Practise explaining it, so it holds up when someone asks "How did you get that number?"
​You'll leave with
​A KPI tree for your project
​A business case in a spreadsheet
​The words to explain it to your PM
​Who it's for
​Mid-level & senior designers who work with PMs and want a say in product decisions. If you've ever lost a design decision because "we don't have data", this is for you. It's also a good fit if you want to move into product management.
​What to bring
​Your laptop
​Optional: a project you're working on now (a feature, a screen or an idea)
​About Aleks 👋
​Aleksandra Lazović has 10+ years of experience across product management, product design and digital marketing. Today she's a Product Manager at N26. As a designer there, she built KPI trees with her PMs for Crypto, Passive Investing, and Lending, which the team later used for prioritizing initiatives. She also designed Ready-Made Funds, which beat every target in its business case. You might have seen her speak at George in Vienna, UX Camp Europe, or leading a roundtable at Hatch Conference. She knows both sides of the conversation, because she's been on both.
​How to join
​We keep the group small: only 15 seats. Request to join and answer a few short questions about you and your project. This helps us shape the day around what you need. We'll confirm your seat by email, so request early.
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​Sources ¹ Michal Maňák, European UX Market in Q3 2026, 14,575 European design job ads: https://www.manakmichal.cz/european_ux_report_q3_2026.pdf ² Lenny Rachitsky, State of the tech job market: late 2026, TrueUp data: https://www.lennysnewsletter.com/p/state-of-the-tech-job-market-late