Workshop: Decode Your Users: Empathy Mapping for Product Clarity

​Understanding your users isn’t a soft skill – it’s the foundation of building products that actually work.

​In this 90-minute session, we’ll explore the Empathy Map: a simple yet powerful framework to align your team around what users really think, feel, say, and do.

​Whether you're building a B2B SaaS tool or launching a side hustle, empathy mapping helps you:

• ​Cut through assumptions

• ​Prioritise features that solve actual pain points

• ​Craft messaging that clicks

​You’ll work in small groups using real or fictional user data. We’ll provide templates, tips, and examples so you leave with something concrete – not just theory.

​Ideal for product managers, founders, designers, and curious humans. No prior experience needed.

​Come ready to collaborate, share stories, and uncover those subtle human truths that make or break great products.

​🧙 About the host
Varun is a Senior Product Manager and former founder with deep expertise in taking startups from 0 to 1. With over 14 years of experience across industries like logistics, healthcare, e-commerce, HR, and marketing analytics, he specialises in turning ideas into scalable products.