Name: The AI Series for GTM: Claude, messaging with vs without skills
Start: 2026-07-30T16:00:00.000+01:00
End: 2026-07-30T17:00:00.000+01:00
Location: Online Event

Engineered GTM

This is the clearest "aha" moment in the whole series, and it takes about five minutes to land.

We use Claude and ask it to write the same message twice. Once blank, the way most people use it, knowing nothing about you or who you're writing to. Then once with a messaging skill: it's essentially a playbook that carries how you actually write cold outreach, your voice, your angle, what you'd never say. The second message is one only you could have sent.

A cold email is our example, because that's where "generic" shows up fastest. But the point isn't the email. It's the skill: what it is, what it holds, and how close it is to something you could build yourself. The model is the commodity. How you write is the moat.

And if your company runs Anthropic's Claude, this is your session. Claude's a genuinely strong writer, so once it knows your voice the result isn't just less generic, it's actually good. No switching tools required.

A messaging skill blueprint you can build on, the same skeleton we use to write in our own voice at scale. You'll see exactly what to feed Claude so your messaging stops sounding like every other vendor's and starts sounding like you. Register and we'll send you the skeleton after.

🎟️ The Claude session, second of four

This one's for teams running on Claude. The series started with the foundations session, and ChatGPT and Copilot get their own deep-dives on the 13th and 27th of August. Come to the one that matches what you're already on.

There's nothing to bring and no pitch in the room. We work off real examples, and if you fancy it you can bring your own account and we'll run the before and after on it live. Completely optional.

Revenue leaders and teams whose outbound could be sharper and who'd rather build the capability than buy another tool that promises the world. CROs, CMOs, RevOps, anyone who owns outreach.

Jake and Jess from Engineered GTM. We help revenue teams build this stuff in-house. Not done-for-you, not a tool, the actual capability. The session's free. If you want us to scope and build your version on your stack afterwards there's a paid thing for that, but you'll get plenty just turning up.