The AI Series for GTM: Claude, messaging with vs without skills
Part 2 of The AI Series for GTM
This is the clearest "aha" moment in the whole series, and it takes about five minutes to land.
We use Claude and ask it to write the same message twice. Once blank, the way most people use it, knowing nothing about you or who you're writing to. Then once with a messaging skill: it's essentially a playbook that carries how you actually write cold outreach, your voice, your angle, what you'd never say. The second message is one only you could have sent.
A cold email is our example, because that's where "generic" shows up fastest. But the point isn't the email. It's the skill: what it is, what it holds, and how close it is to something you could build yourself. The model is the commodity. How you write is the moat.
And if your company runs Anthropic's Claude, this is your session. Claude's a genuinely strong writer, so once it knows your voice the result isn't just less generic, it's actually good. No switching tools required.
🛠️ What you'll walk away with
A messaging skill blueprint you can build on, the same skeleton we use to write in our own voice at scale. You'll see exactly what to feed Claude so your messaging stops sounding like every other vendor's and starts sounding like you. Register and we'll send you the skeleton after.
🧠 What we'll get into
What a messaging skill actually is, in plain English, and why it's more build-able than you'd think
The before and after, live: the same Claude, blank vs a messaging skill built for the job
The three things that make a message land (true, specific, only-you), and why blank AI misses them
Why "generic" happens, and why it's the model working blind, not your team
Where your messaging skill compounds next: follow-ups, replies, the rest of your outreach, all in one voice
🎟️ The Claude session, second of four
This one's for teams running on Claude. The series started with the foundations session, and ChatGPT and Copilot get their own deep-dives on the 13th and 27th of August. Come to the one that matches what you're already on.
💬 Nothing to prepare
There's nothing to bring and no pitch in the room. We work off real examples, and if you fancy it you can bring your own account and we'll run the before and after on it live. Completely optional.
🎯 Who it's for
Revenue leaders and teams whose outbound could be sharper and who'd rather build the capability than buy another tool that promises the world. CROs, CMOs, RevOps, anyone who owns outreach.
🛠️ Who's hosting
Jake and Jess from Engineered GTM. We help revenue teams build this stuff in-house. Not done-for-you, not a tool, the actual capability. The session's free. If you want us to scope and build your version on your stack afterwards there's a paid thing for that, but you'll get plenty just turning up.
Free. Recorded, because we know you're busy. See you there 👋