Name: From experience: How AI agents like ChatGPT and Muse find, recommend and buy insurance
Start: 2026-10-27T10:00:00.000+00:00
End: 2026-10-27T11:00:00.000+00:00
Location: Online Event

Personal

Greg Cooke

More people now start by asking ChatGPT, Claude or Gemini, and this autumn personal AI agents like Meta's Muse and Instinct started going further, suggesting what to buy and acting on people's behalf. So when someone asks who to insure with, which brands get mentioned, which get recommended, and what happens when they want to act right there in the conversation?

Most of what's said about this is theoretical. This session is the opposite: practical, detailed and opinionated, from people dealing with it day to day.

Tim Graham, Co-Founder and CEO of Marrow, is joined by Thomas Peham, founder and CEO of OtterlyAI, and Arslan Hannani, Chief Innovation Officer at Aviva. Three people looking at the same shift from very different angles, talking through what's actually happening and what's worth doing about it.

OtterlyAI helps brands monitor and improve how they appear in AI search, tracking mentions and citations across ChatGPT, Google AI Overviews, Perplexity and more. Thomas is an authority on how AI agents discover and talk about brands and their products, across a wide range of industries.

Arslan Hannani, Chief Innovation Officer, Aviva

Arslan brings the view from inside a large UK insurer: what's changing in customer behaviour, and what it takes for an incumbent to move.

Marrow builds the infrastructure that lets UK insurers quote compliantly inside AI assistants like ChatGPT, and stewards the AMI Standards, an open set of rules for how AI agents should handle regulated insurance.

Online via Zoom, and we're aiming to stream it on LinkedIn Live too

60 minutes, including 10 minutes of audience Q&A. Add a question for the panel when you register.

Can't make it live? Register anyway and we'll send you the recording.