Name: Beyond Market Research: A Tactical Guide to Customer Discovery
Start: 2026-02-18T18:00:00.000-08:00
End: 2026-02-18T20:00:00.000-08:00
Location: 550 Laguna St, San Francisco + Full Studio

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Building a product is complicated and expensive, and there is also pressure to delivery quickly. Too often, this leads to time and money being wasted on products or services that don't solve any real problems for real people. Engaging in Customer Discovery before you build can save you from this.

, founder of Lini LLC and local leader of the Service Design Network SF, in partnership with AgeTechSF, will facilitate a two-hour, hands-on workshop, to empower healthtech founders to learn about the problems their users face in the world. Understand how to define your research goals, and conduct useful customer discovery research with your target user base. 

You'll leave having created an expertly reviewed tactical research plan with confidence in moving forward with your interviews.

 Background - Principles, Process, and General Pitfalls 

 Interactive Workshop to Define Your Research & Participants

: Expert Reviews & Live Feedback on your plans

Excited to announce that we are also Partner with 

 for this event. He’s kindly offered his expertise for the reviews and some of his books as giveaways! We're excited for you to join us and work towards your customer discovery efforts. Don't forget to invite your friends!

https://www.usfca.edu/faculty/jeffrey-johnson

*** Event is $10 online or at the door to cover the cost of presenter and light drinks if you're affiliated with one of the organizations. We will be accepting Venmo/Paypal/Zelle/cash.

AgeTech SF is a practioner-led community where innovators and the people they’re building for come together to take action. We leverage technology to positively impact aging communities in the San Francisco Bay Area and beyond.

Sylvia Bargellini is the Founder of Lini Strategic Emerging Technology Consulting, where she helps organizations navigate the intersection of operational excellence and digital transformation. With a background in research, design and strategic methodologies, Sylvia specializes in aligning complex ecosystems—people, processes, and technology—to launch emerging tech with low risk and maximum clarity.

SDN is the global professional non-profit institution for service design experts and a driver of global growth, development and innovation within the practice of Service Design. Service design is the process of planning and arranging people, infrastructure, communication, and material components of a service to enhance its quality and improve the interaction between service providers and users. It aims to create user-friendly and relevant services that meet customer needs while being sustainable and competitive for providers.

Beyond Market Research: A Tactical Guide to Customer Discovery

Mari Branzuela

drew@fullyparsed.com

Ellen Khalifa

Julie Ann Nepomuceno

Jerel Velarde

Cody Feda

Eunjin Hong

Lori Furman

Louis Barry

Saeko T

new-spirit

AgeTech SF

Dan Jung

Sylvia Bargellini

Service Design Network (SDN) SF Bay Area

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